We’re excited to bring you another exclusive blog post from one of the great creatives in the industry. This time we bring you advertising legend Creative Director/Copywriter, Ernie Schenck.
If you don’t know Ernie, just pick up a 1993, 1994, 1997, 1999, 2008 or 2010 One Show annual and you’ll quickly know him. He has multiple wins in every award show in the business. And if you only won one year of his awards you’d make your career 10 times over.
Ernie is more than one of the best copywriters of our time; he’s also a smart as hell creative leader and we’re glad to have him as a contributor for this next TWC exclusive. In his post, Ernie shares why it’s important to be an iRobot person when thinking about your next big career move.
You can read his post here:
“It Depends Who’s Making The Robots”
Check out Ernie’s work here.
A little more about Ernie:
After seven years as creative director of the highly acclaimed advertising agency, Leonard Monahan Saabye, Ernie left in 1986 to co-found Pagano Schenck & Kay, universally considered to be one of the hottest creative agencies of the Eighties. Among his clients were Dexter Shoe, Shawmut Bank and Foot-Joy.
He left PSK in 1989 to become a free agent. During that time, he worked on assignments for Royal Caribbean Cruise Line, Dunham boots, AKVA Icelandic spring water, Shreve Crump & Low, Volkswagen, Sperry Topsider, Avia, Winthrop Resorts International, Saucony and many other brands.
As a result of a successful two-year strategic alliance with Interpublic’s Hill Holliday in Boston, Ernie joined HHCC full time in 1996 as Executive VP/ Group Creative Director where he did groundbreaking work for companies like John Hancock Financial Services, Reebok, and Sony.
In 1999, he left HHCC to freelance for some of the top brands in the country including E-Toys, Reebok, Asics, Saturn, Audi, Lincoln, Mirage International Resorts, NASA, Aspen, the Democratic National Committee, Renaissance Cruise Lines, Key West Tourism Board, United Airlines and Sony.
In 2005, he returned to Hill Holliday as Executive VP/Executive Creative Director where he ran Liberty Mutual Insurance and Bank of America until August of 2009 to consult for many of the world’s leading companies including Icelandair, Rado of Switzerland, Cadillac and Microsoft among others.
Adweek has called him “one of the stars of the freelance world.” Twice, he has been named to the Adweek All Star Creative Team, both as Creative Director and Copywriter.
Ernie’s work has been consistently acknowledged at The One Show, Communication Arts awards, Cannes Film Festival, Clios, Great Britain’s D&AD awards, New York Art Directors, and others. He was a finalist in the 1992 and 1994 Stephen E. Kelly awards for best magazine campaign in America. In the United Kingdom, he has been named Print Copywriter of the Year at the Design & Art Direction awards and is one of the only American creative people ever to achieve that honor. A 90-second spot for John Hancock, “Sarajevo”, was an Emmy Award nominee for best commercial of the year in 1997.